Google just announced that the next version of Android will be named “KitKat” from that popular chocolate wafer bar sold all over the world. This will be the first time that an Android version will be named based on a licensed sweet treat. KitKat trademark is owned by Nestle and the deal regarding this partnership started John Lagerling, Google Director of Android Global Partnerships, called Nestle in November 2012. The partnership was made final in February 2013 at the Mobile World Congress held in Barcelona.
According to reports, there is no monetary exchange involved but only significant amount of marketing for both sides. 50 million KitKat bars available in 19 countries will have Android branding, and will offer consumers a chance to win a Google Nexus 7 tablet and Google Play gift cards.
In case you are wondering about the name chance, The Verge reports that a Google spokesperson informed them that KitKat bars have always been Android Engineering Head Hiroshi Lockheimer’s favorite candy bar. It appears that it would be the trigger for a sweet partnership between Google and Nestle.
After “a whirlwind trip to Asia” visiting Android partners, Google’s SVP Sundar Pichai has just confirmed — by way of the above photo — that the next version of his mobile OS is called KitKat aka Android 4.4. The exec shared this geeky nugget on both Google+ and Twitter, while his company has updated the Android developer site with a page chronicling Android’s milestones so far. Details are light at the moment, and Google teases its upcoming release with just the following line:
“It’s our goal with Android KitKat to make an amazing Android experience available for everybody.”
Pichai also announced that there are now over one billion Android device activations, surpassing the 900 million mark back in May this year. This is well ahead of the end-of-year target that Chairman Eric Schmidt predicted back in April. Just to recap, here are all the previous dessert-based names that contributed to these figures: Cupcake (1.5), Donut (1.6), Eclair (2.0), Froyo (2.2), Gingerbread (2.3), Honeycomb (3.0), Ice Cream Sandwich (4.0), and Jelly Bean (4.1-4.3). Naturally, it’s “K” after “J” now. More after the break (pun intended).