Filipino consumers will soon be able to identify the highest quality products made by Taiwan with the forthcoming introduction of Taiwan Excellence, the symbol of quality that guarantees the superior quality of Taiwanese lifestyle brands across Asia. Taiwan Excellence campaign is ongoing in emerging markets such as Indonesia, India, Vietnam, and Mainland China. The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA), Taiwan and the Taiwan External Trade Development Council (TAITRA) announced the launch of Taiwan Excellence campaign for the first time in the Philippines.
Featuring “Excellent Lifestyles” concept, the campaign offers a variety of fantastic showcase that emphasizes on world-class quality of 54 participating brands, 175 products from information & communications technologies (ICT), home & living, sports & leisure industries. Superstar, Iya Villania has been appointed as celebrity endorser of the campaign for the Philippines.
Taiwan Excellence campaigns aim to raise brand awareness and preference for Taiwanese brands among Filipino consumers. These brands include the world famous Acer, Asus, BenQ, Transcend, Teco, Tatung, HCG, and SYM. The Taiwan Excellence assures Filipino buyers that they are purchasing world-class, innovative, reliable, and worthy products made to conform to the highest quality standards.
“We plan to introduce Taiwan Excellence to the Philippines so that Filipinos who buy our products may have an assurance that they are getting the best and highest quality products. Taiwan Excellence is an assurance of quality and innovation, and allows Filipino consumers to make educated decisions about their purchases,” said Walter M. S. Yeh, Executive Vice President of TAITRA.
Spreading positive energy to the world, an additional social component was introduced this year that aimed at the highly anticipated 2014 FIFA World Cup. To help capture this spirit, Taiwan Excellence launched a cross-media digital campaign “TAIWAN EXCELLENCE, Close to You” concept to emerging markets such as The Philippines, Indonesia, Vietnam, India, and Mainland China, for consumers to share their positive energy through playing the game of soccer. While engaging users, consumers can not only understand more about Taiwan brands and products, but also have chances to win a MERIDIA-Ride CF Team racing bike worth US$6,600.
Filipino consumers can experience world-leading, award-winning innovative Taiwan products as well as get close to Iya Villania at the Taiwan Excellence events at the Block Atrium, SM North EDSA Mall, Quezon City, from June 27 to 29.
Please visit www.taiwanexcellence.ph for more details.