Kobe Bryant #81HourChallenge to all hoopers together with lenovo

Kobe 81 Hour Challenge

NBA living legend and LA Lakers superstar Kobe Bryant and Lenovo are challenging all hoops lovers to take their best shot and be part of Kobe Bryant’s #81HourChallenge, an 81-hour non-stop basketball shooting challenge.

In January 22, 2006, Kobe Bryant had one of the best performances in NBA history. In a game against Toronto Raptors, Kobe scored 81 points, the second highest NBA score next to a 100-point performance back in 1962. This year is the basketball legend’s 20th anniversary in NBA, and Lenovo celebrates his historic 81-point game by launching the #81HourChallenge campaign as well as the Lenovo VIBE P1 smartphone.

“Kobe Bryant has always believed in his dreams. He was determined to achieve his goals and with the right attitude and perseverance, Kobe Bryant made it this far. In the same manner, Lenovo never stops chasing perfection.  We work hard to offer only the best to our valued customers. Today, we celebrate the stories behind Kobe and Lenovo’s success,” said Dino Romano, Country Manager, Lenovo Smartphones, Philippines.

Lenovo VIBE P1

COMING SOON:  VIBE P1 – 81 hour battery life, awesome performance

Boasting one of the highest-capacity batteries in its class, the Lenovo Vibe P1 is powered by a 5000mAh battery which makes it last up to 81 hours.[1]Additionally, it has a rocket charger that boosts up power in no time and a power-saving switch that keeps energy at minimum when not in use.

This powerful smartphone sports a 1.5GHz octa-core Qualcomm Snapdragon 615, with 2 GB of RAM and operates on the latest Android 5.1 Lollipop. Its 5.5-inch IPS capacitive touchscreen with 1080 x 1920 pixel resolution renders vibrant and crisp images for an awesome multimedia experience.

The #81HourChallenge

The object of the challenge is to see how many points the world of basketball can make in just 81 hours, while showcasing some of the best shots from the ballers around the globe. The challenge will run from 9:00 AM on October 26, 2015 to 6:00 PM on October 29, 2015. Anyone can play the game and participate in the #81HourChallenge.

To join, participants simply need to take a video of themselves shooting a ball, then upload their best shot  on Twitter using the hashtag #81HourChallenge.

For the complete mechanics, visit www.81hourchallenge.com or follow Lenovo Mobile on Twitter (@LenovoMobilePH).

Limited Edition: 2015 Nike MAG Shoes


Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.

The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”

nike back to the future

Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.

This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.

Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.

    “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.


    The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.

Sizes: Men’s US 7 to 13

How much does it weigh? The new technology only adds approximately 2oz to the shoe.

Find out more here: http://news.nike.com/news/nike-mag-2015.