Kobe 11, finally unveils

unnamed (2)

At first glance, the low-top and simplified silhouette appears familiar. One could be fooled into believing that they’ve seen this before. Wrong. Look closer. See those pearlescent fibers? Those are thermoplastic polyurethane (TPU) threads, an indication of progression; and, despite their subtlety, an announcement of the arrival of an evolution, a stronger iteration of Nike Flyknit.

unnamed (1)

  Fittingly, this progressive technology debuts on the KOBE 11, underscoring the dedication to innovation that has cemented Kobe Bryant’s design legacy, one that rivals, if not extends, the champion’s on-court perfectionism.

unnamed (6).jpg

 

Starting in 2004 with the Nike Huarache 2K4, Bryant’s signature line – a partnership between the legendary athlete and Nike designer Eric Avar – has repeatedly introduced technical breakthroughs to basketball, including Flywire, Nike Free-inspired natural motion, advanced proprioception and Flyknit. At the same time, it has consistently championed a less-is-more philosophy. The union of these values has radically altered expectations for performance basketball footwear, a practice that continues with the KOBE 11, Bryant’s final on-court shoe.

unnamed (5)

   Known to be invulnerable in all of his body except for his heel, Achilles’ ultimate demise resulted from an arrow to his weak point during the Trojan War. Consequently, the term “Achilles heel,” was born.  The KOBE 11 Achilles Heel features a graphic representation of the hero on the right heel, while the left features four-stitch marks representing the four feet of thread used in Bryant’s 2013 Achilles surgery.

unnamed (3)

LIVE PERISCOPE UNVEILING

Bryant and @nikebasketball went live on Periscope today to reveal the story behind the KOBE 11.

unnamed

AVAILABILITY

The KOBE 11 Achilles Heel and coordinated apparel is available in Jan. 9 globally at nike.com and select retail locations.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s