Gindependence Day 2016: What to expect with Ginebra this Summer season
Ginebra San Miguel Inc. bringing something new this 2016 by announcing, Gindependence Day! a celebration to mark the brand’s emancipation from the old and a welcoming of the new.
Ginebra as the market leader in Gin Category, GSM is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups.
Ginebra San Miguel is making new waves in the market with activation that will level up its image and brand perception for the market.
What new for Ginebra San Miguel this 2016?
- Ganada sa Buhay Thematic Campaign
Ginebra San Miguel is going through some interesting changes. After years of championing the hardworking Filipino working class, Ginebra stands for the Filipino fighting spirit or “Ganado” ill be talking to a younger market with its activations.
This year, GSMI taking another journey with our market as they highlight a special segment in society, the Young Filipino OFW and his family. A story of a son and his father as they go through in real life drama that families encounter when someone is leaving.
- Gin Nation Caravan
The “Ganado” spirit, which the brand espouses will be pushed to a more elevated experience. The Gin Nation Roving Caravan was created to guide and inspire people about the various way that Ginebra San Miguel can be consumed.
Get ready to take the party on the road with Gin Nation Roving Caravan. Gin Nation truck will be partnering with the metro’s hottest event and destinations.
For Gin Nation Caravan schedule click here.
4.GINumanFest Concert
Summer is one the favorite season of the year, when there are many festivities around the country. Celebrating 5th GINumanFest concert this year by touring different regions, bringing Top bands and performers to share their fashion and the Spirit of “Ganado Sa Buhay” with everyone.
5.Ginebra San Miguel 3on3 Tournament
Brgy. Ginebra team plays a big role in the success of their brand. This is why they always store for their fans. This summers, Ginebra will having a 3-on-3 basketball competition in different baranggay’s where anyone 10y.old above can participate.
For more details please visit here.
As the culminating event o the entire summer season, Ginebra San Miguel will be joining worldwide celebrations of World Gin Day on June 11. For this special day, Ginebra will treating audiences to the country’s hottest acts and performers. This will be an event to look forward to with performers like Quest, Calalilly, Banda ni Kleggy, Arci Munoz and many more.
Gin11 will be partying simultaneously with the world as celebrating World GIN Day here in the Philippines.
Jon Run 
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