The NBA has unveiled hashtag-triggered Twitter emojis for all 24 NBA All-Stars. The #NBAAllStarTO emojis, revealed on Twitter by entering #firstnamelastname (i.e. #stephencurry, #lebronjames), are now live through Monday, Feb. 15.
For the 1st time, Kia NBA All-Star MVP Award fan vote will be conducted exclusively through Twitter. Beginning at the start of the fourth quarter ofSunday’s NBA All-Star Game on TNT, fans can register MVP votes during a 30-minute window by tweeting #KiaAllStarMVP and #firstnamelastname in the same tweet.
Announced tonight on TNT, emojis have also been created for the Turner Sports’ Emmy Award-winning Inside the NBA studio team and game broadcast team for use during NBA All-Star 2016 in Toronto. With the lone exception of #shaq, the Turner Sports emojis are also revealed by entering #firstnamelastname.
For the fan vote, retweets will count up to 100 times and the fan vote winner will account for 25 percent of the overall vote. For full voting details, visitwww.nba.com/aswtc/.
Following the game, a representative from Kia, the Official Automotive Partner of the NBA and the Official Automotive Partner of NBA All-Star, will present the Kia NBA All-Star MVP Award and donate a 2016 Kia Sorento to the winner’s charity of choice.
The league will also be working with Twitter and Vine to bring back “KicksCam” after debuting it at NBA All-Star 2015 in New York City. @NBA will tweet out Vines of the players’ sneakers just before they step on the court each night of NBA All-Star 2016. To embrace its global social media fanbase, the NBA was the first professional sports league to include its social media handle on its official game ball when it added the @NBA handle prior to the 2014-15 season.
Nike Basketball launches a new film entitled “Together,” which celebrates the pride and emotion of LeBron James’s return to Cleveland. One team. One city. One goal. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.
Nike Basketball partnered with Wieden + Kennedy to create the film directed by the Malloy Brothers. Numerous people near and dear to James make appearances in the campaign, including his mom, Gloria Marie James; Coach Dru Joyce; and kids from the LeBron James Family Foundation. In addition, teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos.
The film will air live during the national TV broadcast of the Cleveland game on Oct 30. The campaign will continue to run on air across national entertainment and sports networks through November.
The LEBRON 12 HRT OF A LION debuts in stores today in tandem with James’s on- court return to his hometown team. The LEBRON 12 is also ready for custom design at http://www.nikeid.com wherever NIKEiD is available.
LeBron James Banner installation
In addition to the film, the highly anticipated 10-story banner welcoming James back to Cleveland will be gradually unveiled on Thursday. The 25,000 square foot installation located on the Ontario Street will take more than nine hours to uncover, with the full image revealed pre-game. In the banner, James literally represents Cleveland on his back.
NEW YORK (AP) Joe Johnson scored 32 points, Shaun Livingston helped Brooklyn dominate the second overtime after LeBron James fouled out, and the Nets beat the Miami Heat104-95 on Friday night for their fifth straight victory.
Shaun Livingston had two baskets and two blocked shots in the second OT, finishing with 19 points, 11 rebounds and five assists over 51 minutes in a sensational effort while starting for injured Deron Williams.
Paul Pierce scored 23 points but missed jumpers that could have won it at the end of regulation and the first overtime. Still, the Nets remained unbeaten in 2014, adding a victory over the two-time defending NBA champions to their recent wins over Oklahoma City and Golden State.
James had 36 points, 7 rebounds and 5 assists for the Heat, but fouled out on an offensive foul with 36 seconds left in the first overtime and the Heat trailing by two.
Pierce with a 3-pointer, Kevin Garnett made a jumper and Livingston spun into the lane for a dunk and a 104-93 lead. He had another block on Allen, who finally made the Heat’s only basket of the second OT on a wide-open layup with 16 seconds to go.
NOTES: The teams will also wear the nickname jerseys on March 12 and April 8 in Miami. The Heat will also wear them at home against Boston on Jan. 21. … The Nets begin a three-game, three-country road trip Saturday in Toronto. They face the Atlanta Hawks on Thursday in London, then return home to visit the Knicks on Jan. 20.