The NBA has unveiled hashtag-triggered Twitter emojis for all 24 NBA All-Stars. The #NBAAllStarTO emojis, revealed on Twitter by entering #firstnamelastname (i.e. #stephencurry, #lebronjames), are now live through Monday, Feb. 15.
For the 1st time, Kia NBA All-Star MVP Award fan vote will be conducted exclusively through Twitter. Beginning at the start of the fourth quarter ofSunday’s NBA All-Star Game on TNT, fans can register MVP votes during a 30-minute window by tweeting #KiaAllStarMVP and #firstnamelastname in the same tweet.
Announced tonight on TNT, emojis have also been created for the Turner Sports’ Emmy Award-winning Inside the NBA studio team and game broadcast team for use during NBA All-Star 2016 in Toronto. With the lone exception of #shaq, the Turner Sports emojis are also revealed by entering #firstnamelastname.
For the fan vote, retweets will count up to 100 times and the fan vote winner will account for 25 percent of the overall vote. For full voting details, visitwww.nba.com/aswtc/.
Following the game, a representative from Kia, the Official Automotive Partner of the NBA and the Official Automotive Partner of NBA All-Star, will present the Kia NBA All-Star MVP Award and donate a 2016 Kia Sorento to the winner’s charity of choice.
The league will also be working with Twitter and Vine to bring back “KicksCam” after debuting it at NBA All-Star 2015 in New York City. @NBA will tweet out Vines of the players’ sneakers just before they step on the court each night of NBA All-Star 2016. To embrace its global social media fanbase, the NBA was the first professional sports league to include its social media handle on its official game ball when it added the @NBA handle prior to the 2014-15 season.
The LEBRON 13 Akronite Philosophy incorporates a 5 color upper graphic that attests to LeBron James’s loyalty and pride for his hometown of Akron, Ohio, and his journey to Miami and back to cleaveland. The composition features star, lake, hill, field and beach motifs in bright pops of blue, orange, yellow, green and fuchsia — all representing James’s path.
Example, wheat fields symbolize his upbringing in Akron while abstract palm trees nod to his championships in Miami.
The LEBRON 13 Akronite Philosophy is available Saturday, November 21 at nike.com and stores globally.
Nike Basketball athletes and NBA Superstars Kevin Durant, Kobe Bryant and LeBron James tip-off the 2015-16 season in special editions of their respective signature shoes: the KD8, KOBE X and LEBRON 13, each featuring modern expressions of the players’ team colors.
Kevin Durant’s opening night shoe pays tribute to his team and hometown via an intermixed skyline and city map graphic depicting Oklahoma City with DMV (Washington, D.C., Maryland and Virginia). The black-and-white design showcases the versatility of the KD8 Flyweave upper, which can be sublimated with graphics. Durant will lace up the shoe on Wednesday versus San Antonio.
A saturated yellow Flyknit upper distinguishes the KOBE X that Bryant will wear when Los Angeles begins its season at home, on Wednesday. Groundbreaking innovation and vibrant color have been the KOBE X trademark since its unveiling and this shoe, which debuts against Minnesota, is no different.
Lebron James’s thirteenth shoe blends top performance benefits with creative narratives. The LEBRON 13 worn by James on opening night features Cleveland’s official team color, wine, and is accented with subtle cork details on the tongue and heel. The inspiration is expanded with a wine label-inspired graphic on the sockliner and wax detailing on the pull tab to finish off the shoe, which James debuts in Chicago on Tuesday evening.
The Nike Basketball Opening Night Pack will be available globally beginning November 11, in limited quantities, at nike.com and select retail locations.
The 2 time NBA Champion Lebron James visited Philippines again for the Nike Rise Tour. King James visited manila last 2013 for the Witness Tour.
Lebron meet the media for the Press Conference at Nike House of Rise at Mandaluyong City. Lebron show his athletic moves with the other basketball superstar at Mall Of Asia Arena. James grace the Nike Rise Philippines’ developmental program and serve as mentor of the finalists of the Nike Rise project against the UAAP/PBA selection.
And on the second day, James visit the fans and play with the kids of Tenement Taguig City. He also visit Nike store to introduce his newest shoes, Lebron 12.
Basketball Court Lebron inspired inside the tenement in taguig City.
Nike Basketball launches a new film entitled “Together,” which celebrates the pride and emotion of LeBron James’s return to Cleveland. One team. One city. One goal. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.
Nike Basketball partnered with Wieden + Kennedy to create the film directed by the Malloy Brothers. Numerous people near and dear to James make appearances in the campaign, including his mom, Gloria Marie James; Coach Dru Joyce; and kids from the LeBron James Family Foundation. In addition, teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos.
The film will air live during the national TV broadcast of the Cleveland game on Oct 30. The campaign will continue to run on air across national entertainment and sports networks through November.
The LEBRON 12 HRT OF A LION debuts in stores today in tandem with James’s on- court return to his hometown team. The LEBRON 12 is also ready for custom design at http://www.nikeid.com wherever NIKEiD is available.
LeBron James Banner installation
In addition to the film, the highly anticipated 10-story banner welcoming James back to Cleveland will be gradually unveiled on Thursday. The 25,000 square foot installation located on the Ontario Street will take more than nine hours to uncover, with the full image revealed pre-game. In the banner, James literally represents Cleveland on his back.